Artbox
ART DIRECTION
BRAND IDENTITY
VISUAL IDENTITY
MERCHANDISING
WEB DESIGN
DIGITAL IDENTITY
Starting from the essence of the logo, we wanted to design a real MANIFESTO. Each work of art is “damaged” by this “fiery red square” with the purpose of giving a feeling of disturbance and in addition, a commonly used quote increases the perception of “disappointment” referring to the essence of the work itself.
This “first collection” is defined as strongly “Disruptive”.
/ DESIGN CONCEPT
A work born from the profound principles of Art as culture, made available to an audience in order to impersonate itself in what is a mass ideology.
